Brioche is an enriched bread known for its silky crumb, golden crust, and decadent flavor, thanks to generous amounts of butter and eggs. Traditionally kneaded by hand or stand mixer, the dough develops slowly and bakes into the softest loaf or rolls imaginable.
In a small bowl, stir the yeast into the warm milk with a pinch of sugar.
Let sit for 5–10 minutes until foamy. If it doesn’t foam, your yeast may be inactive.
In the bowl of a stand mixer, combine flour, sugar, and salt.
Add yeast mixture and eggs.
Mix on low until combined, then increase to medium and knead for 4–5 minutes until dough is sticky but smooth.
Gradually add cubed butter, one piece at a time, mixing until fully incorporated before adding the next.
Continue mixing for 6–8 minutes. The dough should be soft, shiny, and pull away from the sides (though it will still be sticky).
Cover the bowl and let the dough rise in a warm place for 1½–2 hours, or until nearly doubled in size.
Punch down the dough, then cover and refrigerate overnight (at least 6 hours). This makes it easier to handle and enhances the flavor.
Turn chilled dough onto a lightly floured surface.
Shape into a loaf, braid, or divide into 12 pieces for rolls.
Place into a greased loaf pan or muffin tin and cover loosely.
Let rise in a warm spot until puffy and doubled, about 1 to 1½ hours.
Preheat your oven to 375°F (190°C).
Brush the dough with egg wash.
Bake for 30–35 minutes (or 18–20 minutes for rolls), until deep golden brown and a skewer comes out clean.
If browning too quickly, tent with foil during the last 10 minutes.
Let cool in pan for 10 minutes, then transfer to a wire rack.
Cool fully before slicing (if you can wait!).
Flavor twists: Add orange zest, cinnamon, or chocolate chips.
Want it sweeter? Increase sugar to ⅓ cup for a more dessert-like loaf.
Freezer-friendly: Freeze slices or rolls for up to 2 months. Toast from frozen!
12 servings