Campari is one of the world’s most recognizable aperitifs, instantly known for its vibrant red color and unmistakable bittersweet taste. Created in 1860 in Italy, Campari is infused with a secret blend of herbs, spices, and fruit, resulting in a complex flavor that balances bitterness with subtle sweetness.

What Makes Campari Unique?

Campari’s signature bitterness sets it apart. With an alcohol content around 20–25% ABV (depending on the market), it’s designed to stimulate the appetite, making it a perfect pre-dinner drink. Its intense herbal and citrus notes give cocktails structure, depth, and a striking visual appeal.

Classic Cocktails with Campari

Campari is a key ingredient in legendary cocktails such as the Negroni, Americano, and Boulevardier. It also shines in lighter serves like the Campari Spritz, mixed with prosecco and soda.

How to Enjoy It

• Serve over ice with a slice of orange

• Mix with soda or tonic for a refreshing aperitif

• Use as a bitter backbone in classic and modern cocktails

An Icon of Italian Style

From café terraces to high-end cocktail bars, Campari represents Italian elegance and bold flavor. Love it or hate it, Campari is unforgettable—and essential for any serious home bar.